User Experience Designer
High Fidelity prototypes for -Smartphone (Android Platform)
- Desktop (Web Interface)
- Smart TV
The project aims to create a new connected and a seamless experience while watching a movie either on a TV, a laptop or a mobile device.
Guided by the problem statement, we were able to conceptualize a creative solution that the whole team was enthusiastic about. With the rise of integrative technologies, there is an opportunity to innovate the primary viewing experience of media content. We want to take advantage of the socio-technological phenomenon of mobile device ownership to enhance the home viewing experience.
Drawing inspiration from Cineplex’s Timeplay feature, we imagine providing distributors a platform on which they can host integrated supplementary content for their franchises, which can be viewed in tandem with the primary media
Market & Primary Research.
– Competitive Analysis.
– Finding trends in the market.
– Exploring orientation of the market.
– SWOT Analysis.
– Effectiveness of existing research.
– Direct Observations
– Focus groups
Insights from end users
Insights from the market
We Emphasized on
What is the flow of users through our site?
How does the application help the user catalog their information?
How is that information presented back to the user?
Is that information helping the customer, and driving decisions?
*retrieved from UXbooth
Menu and Functionality
An abstract view of the Menu and many important functionalities are designed, these functionalities help deliver better performance in the system.
Card Sort and Information Hierarchy
Iterations of card sorting exercises with the users helped us understand the Mental model of the users, which eventually helped in reframing the Menu structure at both, web version and the Smart TV version.