Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

Don Norman

My Typical Design Process

every project is unique, few projects count on extensive UX research, while few demand high visual quality. The following is the extensive UCD process that I strongly believe and incorporate into my works.

Competitive Analysis

Qualitative and Quantitative Insights

Data Analysis

User feedback, User flows, User Stories

Information Hierarchy

Search engine optimization, Content channel distribution strategy

Brainstorm & sketch

Wireframing and Prototyping

Testing and Iteration

Accessibility, Red Routes, KPI Setup, Usability Testing

CLIENTS SERVED
24
EXPERIENCE
5
PROJECTS
32
COFFEE
3

Domains Served

Government

Education

Health Care

Transportation

Accessibility

Automobile

I strongly look forward to work with teams which constantly strive to bring a positive impact in people's lives through design.

Based in Toronto
Current Role : User Experience Designer, Ministry of Transportation, Ontario
Website last update: 18th Feb 2018